JOB SIWAWONG, THAMMASAT UNIVERSITY, SECOND PLACE AT BBICC 2017

Could you pinpoint a few moments from BBICC 2017 that have had the most impact on your overall impression?

– It all began the moment we walked out of the immigration. Our super team ambassador, Nikola, made us this big welcome sign before taking us around Belgrade on the very first day! Overall, it’s the people, the food, the city, the fun, the case – everything essentially plays part in leaving us with a positive impression.

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How would you comment cooperation between University of Belgrade and the universities from the United States and BBICC competition?

– I think this is a fantastic initiative by the University of Belgrade to bring together this international competition including three universities from the United States and it shows great initiative on the part of the Belgrade leadership. I also think it provides our students, as well as other students from around the globe, with great opportunity to come here and experience this beautiful country and beautiful culture and see the huge skills that the business community in Serbia has.

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How would you comment the cooperation between the international students that come from all over the world and our students from the University of Belgrade?

– Speaking of the three years experience with this competition, people come here with an open mind, come here because they want to come here, not because they’re forced to come here. So anyway they come here with the positive energy, they want to learn, want to see and what I find that this year that people who get here see Belgrade such as they’ve never seen, because they didn’t know much about it. And that in fact increases their interest in learning more and it’s great to see lots of young people being open and friendly and interested in new things and everything. From what I can see, the collaboration is very very good, and I believe that people are more interested in Serbia and its students.

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Could you tell us why is giving a case study to students a good idea for a company?
– From the company standpoint, giving a case study can have a significant impact for its further development considering that many solutions are out of the box ideas from young, unbiased minds, not burdened with roles, boundaries and experience. In a today’s fast changing world, wild and innovative ideas are the ones that make a real difference. In addition, while preparing the case company needs to think how to frame or reframe the problem it wants to impose on a case, which also gives many insights.

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