Could you please introduce yourself?
– Hi! My name is Emil and I’m a student at Copenhagen Business School in Denmark.
What is your best memory from BBICC 2016?
– There are so many. I loved getting to know everyone that participated in and organised the competition. The days (and nights!) out were all great fun and Belgrade is such a cool city. But the best memory I have is definitely the wait outside the finals after we had been told we won our division. The excitement and nerves definitely started to hit us all around that time.
What did you find most challenging at BBICC 2016?
– The final case! When we realized the case dealt with marketing for a tobacco company we were all a bit surprised. We had never practiced marketing that type of product and it took a long time for us to figure out where we wanted to go with our solution.
In your opinion, what are the key character traits of a great solver of business problems?
– It’s very hard to generalize this sort of thing. But from personal experience I would say that having a healthy sense of curiosity is the best thing you can bring to the table. Cases like the one we had at BBICC required us to think really far outside the box, which only happened when we started to ask each other the tough questions.