Could you tell us why is giving a case study to students a good idea for a company?
– From the company standpoint, giving a case study can have a significant impact for its further development considering that many solutions are out of the box ideas from young, unbiased minds, not burdened with roles, boundaries and experience. In a today’s fast changing world, wild and innovative ideas are the ones that make a real difference. In addition, while preparing the case company needs to think how to frame or reframe the problem it wants to impose on a case, which also gives many insights.